How many people read your page, and how many of them subscribed
Status page analytics
Status page analytics capability
A status page is read most on the days you would rather it were not. Analytics tells you how many people came, how many of them were new that day, and how many decided to subscribe, so you can judge whether the page is doing its job during an incident and whether the subscribe box is earning its place.
Dashboard → Analytics. It needs the Status page analytics capability, and it is scoped to the status page you have open; an account with several pages has an analytics screen for each.
The screen
| Card | What it counts |
|---|---|
| Page loads | Every time the public page was opened in the window. |
| Visitor-days | Distinct visitors per day, summed across the window. One person who comes back on five days counts five. |
| Confirmed subscriptions | People who subscribed and clicked the confirmation email. |
| Conversion rate | Confirmed subscriptions divided by page loads. |
The chart and the table beneath it break the same numbers down by day. The window is 7, 30 or 90 days, chosen at the top right.
What is measured, and how
The counts are aggregates. To tell a returning visitor from a new one within a day, the page sets a small cookie that holds only the date of the visit; it identifies nobody, carries no id, and is not readable by script. There is no fingerprinting and no third party. Daily rows are kept for 90 days and then dropped, which is also why the widest window is 90 days.
Because the numbers are aggregates, there is nothing here about an individual: no addresses, no paths, no list of who came.
Reading it during an incident
A spike in page loads with flat subscriptions usually means people found the page but got what they needed without signing up, which is fine. A spike in both is the moment to check that the confirmation email is arriving quickly (Subscribers). A spike in nothing during a known outage can mean customers do not know the page exists. Link to it from your site, add a badge, or use the outage page. The website widget remains in development preview.